GENERIKAL
/jəˈnerikˈal/
adjective (new)
Characteristic relating to originality, especially of the mind; creative; unique.
We are a full-service media production company and creative agency. Our videographers, photographers, designers, and writers create beautiful, unique, and powerful content for global brands.
GENERIKAL
/jəˈnerikˈal/
adjective (new)
Characteristic relating to originality, especially of the mind; creative; unique.
Cinematographer. Filmmaker. Storyteller.
Generikal was established in Truckee, California by Chris Bartkowski. A former professional snowboarder and veteran of the snowsports and hospitality industries, Chris’ video, photo, drone and design talents were quickly recognized and demanded by clients throughout the Tahoe region.
The demand became so great that in 2015, he left his job to work on Generikal full time. The team and projects have grown since then, but Chris’ founding ethics of original thought, disciplined work ethic, and total commitment to client success continue to guide the company.
Since its inception, Generikal has grown beyond the snowsports industry to produce custom media for luxury hotels, restaurants, hospitals, non-profits, tourism boards, and real estate firms. By requirement, Generikal creatives are just as comfortable in the front seat of a helicopter as they are in a corporate boardroom.
Currently based in Lake Tahoe, Truckee CA and Reno, NV but always happy to travel.
![](https://static.wixstatic.com/media/c38a1b_cd541b1a12984113a53499f09a9d7405~mv2.jpg/v1/fill/w_579,h_386,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/c38a1b_cd541b1a12984113a53499f09a9d7405~mv2.jpg)
![](https://static.wixstatic.com/media/c38a1b_60376db2c2fa48a4bda90c62f3dfbbf7~mv2.jpg/v1/fill/w_980,h_654,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/c38a1b_60376db2c2fa48a4bda90c62f3dfbbf7~mv2.jpg)
RECENT VIDEO WORK
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North Tahoe Community Alliance
Ritz Carlton
Tahoe Mountain Club
Vail Resorts
Burton
Mountain Travel Symposium
Wall Street Journal
The Incline Lodge
Sierra Avalanche Center
Park City
Ski Journal
Matter Communications
Silver Bow Club
Sugar Bowl
Lulius Innovation
Barton Health Hospital
La Crema
Monterey Plaza Hotel
High Fives Foundation
Red Bull
Ski Lake Tahoe
Tahoe Regional Planning Agency
Reno Tahoe USA
Sync Performance
Pandemic Labs
Copper Mountain
KT Tape
Oliver
La Brea Bakery
Abbi Agency
Welk Resorts
Chase Real Estate
FXR
North Tahoe Business Association
Augustine Agency
Boreal Mountain Resort
ESPN
GoPro
Woodside Hotel Group
Marriott Hotels & Resorts
Tahoe South
Palisades Tahoe
North Lake Tahoe Resort Association
Kulkea Bags
Go Tahoe North
Nevada OHV
Talisker
Snow Park Tech
Diamond Peak
Sierra Boat Co.
Old Greenwood
Homewood High & Dry
Mark Estes & CAMPO
Sierra Nevada PT
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